PROMOTIONAL FARE Meaning and
Definition
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A promotional fare refers to a special and temporary discounted price or rate offered by companies, particularly in the transportation and hospitality industries, to encourage customers to purchase their products or services. It is a strategic marketing tool employed by companies to attract and retain customers, create brand awareness, and boost sales.
Promotional fares are typically introduced by airlines, hotels, travel agencies, and other service providers to stimulate demand during specific periods, such as off-peak seasons or special occasions. These fares are often lower than the regular prices or rates and are intended to incentivize customers to make a purchase or booking. They may be available for a limited time or have specific terms and conditions attached, such as advance booking requirements or restrictions on the date of travel.
The purpose of a promotional fare is to generate interest and entice potential customers to choose a particular product or service over competitors. By offering a reduced price or additional benefits, companies aim to capture a larger market share and increase customer loyalty. Promotional fares can target different groups of customers, from budget-conscious individuals seeking discounted rates to frequent travelers looking for exclusive deals.
Overall, a promotional fare serves as a marketing strategy to create a competitive advantage for businesses while providing customers with an opportunity to save money and experience the offered products or services at a discounted price.
Common Misspellings for PROMOTIONAL FARE
- oromotional fare
- lromotional fare
- -romotional fare
- 0romotional fare
- peomotional fare
- pdomotional fare
- pfomotional fare
- ptomotional fare
- p5omotional fare
- p4omotional fare
- primotional fare
- prkmotional fare
- prlmotional fare
- prpmotional fare
- pr0motional fare
- pr9motional fare
- pronotional fare
- prokotional fare
- projotional fare
- promitional fare
Etymology of PROMOTIONAL FARE
The word "promotional" derives from the verb "promote", which comes from the Latin word "promovere". "Promovere" is a combination of the prefix "pro-" meaning "forward" or "in favor of", and "movēre" meaning "to move". It originally referred to the act of moving something forward or advancing it.
The term "fare" comes from the Middle English word "fare", which means "journey" or "to travel". It can also be traced back to the Old English word "far", which has similar meanings.
When combined, "promotional fare" refers to a discounted or special price given to promote or advance the sale of a product or service, particularly in the context of transportation or travel.
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